Bruce has more than 30 years of sales, marketing and management experience. He began his career in the PEO industry in 1996 and served as Business Development Manager and Sr. Vice President of Business Development with two PEO’s prior to being named President of the HR Outsourcing Division of Lyons HR in October 2010 and then President of Lyons HR in November 2018. Bruce is a Shareholder and Secretary of Lyons & Company, Inc. and Aligned Holdings, Inc., the parent organizations of Aligned Insurance, LLC.

Bruce has been active and served on the Board of Directors for both local and national professional and civic organizations including the Kiwanis Club of Gadsden, the Neely Henry Lake Association and the National Association of Professional Employer Organizations where he currently serves as Secretary. He was awarded the 2017 Michaeline Doyle Award by NAPEO, the PEO industry’s highest honor, in recognition of his leadership and commitment to ethics within the industry. He also serves his local church as a Worship Leader.

He holds a BS degree in Sociology and Marketing from Jacksonville State University. Prior to entering the PEO industry, Bruce was active in the insurance industry for more than 10 years and maintains licensure in multiple states.